Keyword research is a core component of any online marketing campaign. It is one of the most critical and high return activities you can do for your business online.

It can make the difference between your website appearing on page 1 of Google, or page 101..

It’s a process that involves putting yourself in the mindset of your customer – you need to understand their wants and needs, and how they search for your products and services online.

Selecting the right keywords to optimise your website with is key to getting your website to rank in the search engine results – whenever your customer is searching for products and services related to your business.

This is where keyword research tools come in.

Keyword research tools help you choose which keywords you should be targeting. The data you gather from your keyword research will also help you to discover emerging trends relevant to your industry, undertake some competitive analysis and discover niche terms – those with low competition and high opportunity to drive traffic and convert.

With so many options to choose from, it’s difficult to know which keyword tools to use.

Here’s our list of 5 free keyword research tools you should be using today:

1. Google Ad Words


The Keyword Planner by Google is one of the most popular keyword research tools for displaying monthly search volumes.

One of the biggest advantages of this tool are the numerous filters you can apply that make it easy for you to refine your search, so that you can turn a large volume of keyword data into something that is useful for your business.

For example, if you want to find out how many people search for “Black dress” in Australia, or maybe just in Sydney, the Keyword Planner lets you target specific geographic regions.

When you’re done choosing your keywords, you can save it and export the data into an Excel spreadsheet to share it within your company.

2. Google Suggest

Also known as Google Instant or Auto complete, this free tool heavily factors in popularity.

Simply type into the Google search bar to be presented with a list of suggestions that are based on what people actually search for.  This keyword tool is great for finding popular variants of a keyword.

*Expert Tip:

Search in Incognito mode to make sure you remove personalised results from your history.

3. Google Related Searches


With this tool, you can find related, but different, search phrases to the one you’ve just entered into Google.

After entering your search phrase into Google, scroll down to the bottom of the search results page and you’ll see related searches that are frequently searched for. This lets you know the other keywords your customers are likely to be searching for. 

4. Ubersuggest


With only three simple steps to follow, this tool is suitable for beginners and newcomers to keyword research. Just fill out the keywords, language and source boxes and you’ll be presented with hundreds of keywords within seconds.

One of the main benefits of using Ubersuggest, that differentiates it from other keyword research tools, is that you can receive keyword suggestions from various verticals, including images, news, shopping and video.

Once you have used Ubersuggest to create a long list of keywords, you can enter them into the Google Keyword Planner (tool #1) to get an idea of their search volumes and competition.

5. SEO Book

Although a free registration is required, it’s definitely worth the effort.

This keyword research tool cross references multiple search engines, including Google, Bing, Yahoo! and more. It also displays the number of daily searches, CPC and monthly value all in one neat table. Just like Google AdWords, you can also directly export the keyword list to an Excel spreadsheet.

How to Approach Keyword Research

While each of these free keyword tools has their own benefits we recommend using a variety of keyword research tools. This helps to ensure that you’re covering a wide range of the keywords and phrases your customer might be searching for.

You might only receive keyword suggestions from one tool, but inserting these into a second tool that also displays data such as CPC and search volume, will provide justification as to why one keyword should be targeted over another.

As trends and customer needs and wants change over time, we recommend revisiting these tools and your keyword strategy every 6 months or if possible, sooner. 

At Glasshat we use our unique technology to recommend and implement SEO activities that will improve rankings, increase traffic and ultimately drive your sales from organic search listings.

Visit the website to learn more today. 


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