Adding your business to as many relevant local directories is a smart move, if you want to promote your small business online. The reason for this is that having your business name, address and phone number appear in Australian local directories is a great way to boost the number of ‘online citations’ your business has – a key local SEO ranking factor for Google.
If you’re looking for a recap on what local SEO is and why it matters for small businesses check out our guide to Local SEO strategy here.
In the meantime we’ve curated a list of 60 local directories for Australia that you can work your way through.
Top tips to remember when you add your business to a local directory.
- All your contact details – name, address and phone number (NAP details) must be consistent on all local directories. Consistency is key for Google.
- Make sure you add your business to the most appropriate category – this helps to make it easier for customers and Google to understand the purpose of your business.
- If you’re asked to provide a short description of what your business is about try to include one or two keywords you’re looking to target. Try to write 3 – 4 that you use on rotation.
- Aim to complete each listing as fully as you can, this may include adding additional information such as logo, social media links or your ABN number.
So here it is, a handy list of local directories for businesses in Australia:
This local business directory helps to bridge the gap between prospective business owners and customers. It lists local businesses across a wide range of categories such as health, travel and professional services. DizyLocal Australia also offers a useful tool in ‘Get Directions’ which uses Google Map to direct customer from user location towards business location
With over 100,000 members, Flying Solo is Australia’s largest micro business community. It supports those who are going it alone in business. On top of inspiration, education, advice and connection, premium membership includes a full page listing in their member directory. Join Australia’s biggest community of small businesses.
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Listing your business on local directories is just one tactic that you can use to promote your business in the local search results. For a customised list of things to do for your website check out Glasshat. Sign up for our free trial to generate a prioritised and personalised SEO plan for your website today.