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Melbourne Cup Carnival: How big data sells fashion

Melbourne Cup Carnival: How big data sells fashion

The Spring Carnival is in full swing and while some punters are analysing historic data to back the elusive long-odds winner, others are looking to win in the fashion stakes; researching the latest trends online, joining conversations and promotions on social media, interacting with retail sites and using their loyalty cards as they purchase online and in-store.

What Ron Burgandy can teach us about SEO content creation

We all know that everyone’s favourite anchorman is a fount of wisdom on various matters of substance. But did you know that the man who discovered the wheel and built the Eiffel Tower out of brawn has a thing or two to teach us about content creation? He may come from a time before cable (and definitely before the Internet), but this matters not when you have an audience hanging on to your every word. Not convinced? Read on…

The end of Google Authorship. What next?

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