Cracking SEO is hard for any business.
There are so many moving parts, so many unknowns, so many different opinions on what’s the right thing to do. We need a lie down just thinking about it…
But wait! Before you give up on SEO here are 5 clear cut reasons that help explain why so many businesses still choose to invest in SEO and how it can directly benefit your business.
1. It still works.
It’s true that when it comes to the search engines, the only constant is change. But while change is a given, it’s important to remember that an SEO strategy for your website is more important than ever.
Google alone processes 40,000 search queries every second, and over 3.5 billion searches per day. Search engines are how your customers and potential customers browse the internet, and for the foreseeable future that isn’t going to change.
Google processes 40,000 search queries every second.
2. It’s cost effective
In comparison to other channels, such as AdWords or Display, SEO is one of the most cost-effective marketing strategies out there. For a start the inbound nature of SEO helps businesses save money, as opposed to investing time in costly outbound initiatives like cold calling.
Think of it this way, SEO targets people who are actively looking for your products and services online. The traffic that you get to your website via SEO is far more qualified than many other common channels.
3. It improves your overall customer experience.
SEO isn’t just about backlinks and meta-tags. Did you know that SEO is closely linked to the overall user experience of your website?
SEO is closely linked to the overall user experience of your website.
Just check out what Moz have to say on the topic:
“The search engines constantly strive to improve their performance by providing the best possible results. While “best” is subjective, the engines have a very good idea of the kinds of pages and sites that satisfy their searchers. Generally, these sites have several traits in common:”
- Easy to use, navigate, and understand
- Provide direct, actionable information relevant to the query
- Professionally designed and accessible to modern browsers
- Deliver high quality, legitimate, credible content
4. Your competitors are doing it
SEO is a long term strategy, it’s in effect ‘never-ending’. If you’re not moving up the search engine results or working to maintain a position you’re happy with, then you’re losing ground to a competitor who is. And, once you’ve fallen behind it can be hard to catch up.
Investing in SEO is more important now than ever. Yes, it’s difficult, there are unknowns it still remains to be one of the most important parts of any business’s online presence.
5. It helps to boost your brand awareness
Let’s face it, if your website isn’t on the first page of Google then you might as well not exist (online anyway). Investing in SEO means that your website is striving towards pole position, at the top of the search results. Top positions, mean more eyeballs.
Additional exposure to your website results in more opportunity for potential customers to see your content and associate your brand with the products and services they were searching for.
Check out our free small business marketing toolkit to learn more about free tools and seo tips.