How is Glasshat different to other SEO solutions?
Traditional SEO solutions depend on a humans ability to interpret large amounts of data. A combination of personal judgement and experience is then typically used to formulate a plan of action.
Most SEO investments either skip the initial analysis component entirely or charge a large amount to the client before any implementation work has been done. Glasshat automates most of this analysis to keep the cost down, while providing you with more accurate recommendations.
This means we can produce an SEO plan that is bespoke to your website and is more likely to result in performance improvements – giving your business the opportunity to stay ahead of the competition and Search Engine algorithm changes.
How does Glasshat work?
Glasshat uses our proprietary technology to index the competition for the keywords you want to target. We then apply our own algorithm across the data we have collected to determine which SEO recommendations will have the highest payoff for your website.
What you get is a prioritised list of things to do, sorted by do-ability and payoff for your business. Read more here
What things does Glasshat recommend I do?
Glasshat has built a database of recommended activities over a number of years. Our ever growing list of actions is constantly updated to ensure that they are always in line with best practice and include detailed instructions for anyone to follow.
Our actions are scored by difficulty and effectiveness according to your website, your industry, and the keywords you want to target. The database is continuously monitored for acceptance and completion rates – so we know if what we recommend is being found relevant for other businesses like yours.
The recommendations are grouped into easy-to-understand categories including social, mobile development, site content and design, content creation, brand marketing, and web development.
When can I expect to get results?
Some of the recommendations Glasshat generates require changes to your website copy, design, or meta-data – most of which common CMS platforms will support. Some advanced implementation work may not be supported or may require a website developer.
In either case, we allow you to filter the Glasshat recommendations by types and complexity of activity.
When can I expect to get results?
The median gain in SEO traffic and visibility from Glasshat campaigns is 49% over 4 months. It’s important to note that results vary depending on a number of factors, the most important of which is whether you complete the actions provided – without implementation, no improvement can be expected.
Other factors that are highly influential on outcomes are the keywords you choose to target, the current state of your website, and how competitive the market is. In some cases, results can be seen in as little as a few days or weeks following initial implementation.
How does Glasshat keep up-to-date with the Google algorithm?
Glasshat monitors the Search Engine algorithms for the keywords you want to target every single day! Google are known for the number of regular changes they make and we don’t miss a single change.
Services and Support
Do I need an SEO expert to help me?
Glasshat recommendations are completely transparent – and we provide our customers with all the relevant resources and instructions required to help you complete the actions.
In some cases you may wish to use an existing resource. But if you don’t have the time required to complete an action or you could do with a little extra help, then we have a wide range of experts at Glasshat that you can hire on a demand basis. The choice is completely up to you.
Glasshat enables you to maximise efficient implementation within the cost and resource constraints of your business.
What support do you offer to people using the platform?
You can use our online chat facility or email support if your software licence permits (or you can upgrade). If you need help with the implementation of actions or project management, then we offer a range of ongoing or ad-hoc service options. .
How long is the contract for?
The Glasshat software licence is month-to-month, and you can cancel at any time. Exceptions to this are if you have paid for the one year subscription in advance (attracting a 29% discount), or if you have agreed a service retainer on top of the licence agreement which may have its own terms.
Are there any additional costs?
Additional costs are based on any additional support you may wish to select, and additional keywords you want us to track. You are always asked first and we explain up front when additional costs may apply.
Structuring our costs in this way enables us to provide the majority of initial value to more clients, which in turn allows us to keep our entry costs as low as possible.
General Customer Questions
Will I need access to my CMS to make changes?
Some of the actions Glasshat software recommends require changes to website copy, design, or meta-data – which most common CMS platforms will support. Some advanced implementation work may not be supported or may require a website developer. In either case, we allow you to filter the Glasshat actions by type and complexity of activity.
What is the ROI from a Glasshat SEO campaign?
The ROI from an SEO campaign can be calculated in a number of different ways. Because many businesses gain SEO improvements from our recommendations over months or years, it’s impossible to fully calculate.
We think that being served highly relevant, prioritised recommendations helps you address this important channel of website traffic at the lowest possible cost on the market. If you are considering investing in one of our retainer products, we will be happy to work out expected ROI from the overall SEO program.
What if I have more than one website?
You can add as many websites as you like into our platform, you just need to buy a licence for each. If you have more 20 websites you own or manage, please enquire about our partner program