conversion rate optimisation more reviews online

Did you know that a Google review is more powerful than a Google ad when it comes to converting customers? According to a Zendesk survey, 90% of participants claimed that positive online reviews influenced their buying decision, and 86% said their decision was influenced by negative reviews.

Here are 5 easy ways to get hold of some brand boosting customer feedback to post on your website and share on your social channels.

1. Ask

If you don’t ask, you don’t always get. So don’t be shy about asking your customers whether they liked your product or service. Be ready with a list of places online where they can leave feedback, if they’d like to.

Make sure you’ve set up profiles on multiple review websites that are relevant to your business such as Yelp, Google Business or Tripadvisor.

customer reviews online

Don’t be scared of rejection

Unfortunately no business can satisfy 100% of its customers 100% of the time; this can sometimes result in negative reviews being written about you online – and that’s ok. It’s a great opportunity to show the human side of your brand and lets you showcase your customer service skills – so don’t let this put you off asking in the first place!

2. Volunteer

Volunteer your services or give away some of your products – then ask the people who tried them to leave you some feedback online. Include links to places where you’d like them to leave you an online review.

People are more often that not more than happy to share their opinions if they can try something for free in return.

small business marketing  review online

3. Create the opportunity

Consider including a link on your website to a form that allows your customers to give you their opinions. We love free form builder Typeform or SurveyMonkey – which makes it easy for you to create online forms.

Prompt customers to visit the form with a call to action like “Tell us how our product or service has changed your life”, or ‘Click here here to let us know what you think”.

promote business online cta

4. Set up an auto-responder email

An auto email contacts your buyers after they’ve purchased your product or used your service to ask them how it went and if they are still enjoying your product.

It’s a great opportunity to ask for them to leave you some feedback to help other customers in their decision making process. Use a simple email automation tool to help you do this – we love

5. Collect

Anytime you receive a great letter from a customer (yes, it does still happen), on the phone or via an email consider asking them if you can use their comments on your website.

The next time you get a compliment ask them if they would mind you posting that on your website or social media, and mention that you’d love it if they could leave the same feedback on one of your review profiles.

Learn more about how to ask your customers for reviews online, or get some top expert tips on how to create a conversion rate boosting customer reviews page on your website here.