Investing in an SEO tool for your small business? Here are 8 things you need to consider.
Using an seo tool helps give your business the edge over its competitors by automating a lot of the manual tasks associated with increasing website traffic. This saves you time and money, and ultimately helps you get more done. Getting more done = better results.
But the seo tool market is crowded, and there are lots of options out there; from the ‘all bells and whistles’ enterprise solutions to the free ‘hands on’ seo tools that require an expert to decipher the data before you can gain any valuable insights.
It’s easy to get lost weighing up the options. So if you’re a small business who wants to invest in an SEO tool to increase website and conversions, here are 8 questions you need to ask yourself before signing up.
How much am I willing to invest?
Ahh, the big money question. How much are you really willing to spend per month? Are you looking for a month to month subscription or are you happy to pay in full for annual plan upfront?
There are heaps of SEO tools out there that range from free to 1000’s of dollars per month. So being clear on how much you really want to spend per month will help you to narrow down your list of tools, before you invest your time and effort evaluating them.
Do I have the resources and time to delve into the data and decipher the insights?
There are some awesome free tools for seo out there, like the website crawler Screaming Frog or backlink analysis tool Majestic SEO – but you should be mindful that you will need to analyse the detailed data they spit out. Do you have the time, skills and resources to do this?
If not then you may want to consider choosing an intelligent SEO tool that not only collects the data, but also analyses and generates the insights for you.
Do I want an all-in-one solution or do I want a tool for something specific?
As we’ve already mentioned there are some awesome seo tools out there that really specialise in one specific area of seo, whether it be backlinks, on page analysis or keyword research. These tools are great if you’re looking to drill down into one specific area of SEO.
But, if you’re looking to keep things simple a one-stop shop might be the best option for your business. Look for seo tools where you can see your data, insights and results all in one place after logging in.
Does the tool suit the size of my business and website?
Do you need multiple logins and accounts for a large team of users, or do you just need a simple one website, one user, one login type setup?
Also consider that a large e-commerce website with 100,000+ pages will have a different set of SEO requirements to a small business with 100 pages. So there might be some features that, as a small business, you pay for but won’t get much value from.
What features am I really looking for?
Before you begin your search make a list of the features you need – what’s crucial for your business and what’s just nice to have? Knowing what you’re looking for makes it much easier to start your comparison, right from the word go.
Here are some features of seo tools you might want to consider adding to your initial list:
- Instructions on how to get things done
- Auto keyword suggestions
- Competitor insights
- Keyword ranking reporting
Will I need help implementing the recommendations?
Your ability to drive results from SEO always comes back to one thing, are you actually implementing and making changes to your website? If the answer is no, then you’ll struggle to gain any traction in the search engine results.
So if you’re not equipped to do actually fix the seo issues you’ve uncovered then you might want to consider choosing a tool that offers you SEO services on top, or makes it easy to outsource the work you need doing.
There are seo tools out there who can help you implement the changes and recommendations, like Glasshat who have a services team on hand to carry out any seo implementation work you need doing. (Sorry for the shameless plug, we couldn’t help it).
How does it integrate with other marketing tools I’m using?
Marketing automation and integration is becoming ever more relevant as we increase the number of apps and tools we use on a daily basis. So list out the tools and marketing apps you already use on a day to day basis and work out where this is crossover or opportunity to integrate with what you already work with.
How about exporting your seo actions straight to Trello, a project management tool? Or integrating your Google Analytics data straight into your seo platform? Make your tools work for you.
What about the extra bits?
When you’ve narrowed down your list to a couple of options check out what added extras the tool and platform offers. Are there resources on hand like how to’s and guides, online chat and support and webinars?
SEO plays a crucial part in any business marketing plan so it’s important that you have access to the support you need to make the it happen.
Sign up to Glasshat’s SEO tool today to start your 14-day free trial.