image optimisation increase website traffic

When it comes to your website, speed is of the essence.

Take online retail giant Amazon, who found that if their pages slow down by just 1 second, they lose $1.6 billion a year. In fact, research shows that most consumers will only wait about three seconds for a website to load on a desktop or laptop, and five seconds on a mobile before deciding to head elsewhere.

increase conversion rate image optimisation

But website speed isn’t just linked to better conversion rates. A website that is quick to load also has a better chance of ranking higher in Google, as Google favours websites that deliver a better online experience to visitors.

If you’re looking to get started on improving the speed of your website a simple place to start is to look at optimising the images you have on your pages. Read on to find out why it helps, how you can identify images that require optimisation and some free image optimisation tools you can use.

What is image optimisation?

To put it simply, image optimisation is reducing an image to the smallest possible file size, while retaining a visually acceptable image. The result of having an image file that is smaller in size is that it requires less time to download and requires less bandwidth – two key ingredients for improving your website’s speed.

Optimising your images requires you to take 3 simple steps:

1. Identify a list of images that have large file sizes
2. Upload images to online compressor
3. Re-upload smaller image files

How can I find out which images need to be optimised?

There are a number of tools that can help you to identify large image files on your website. We recommend using our SEO tool Glasshat , which scans your website to identify which large image files could be reduced in size.

The next step is to upload the images to one of the many free online tools listed to automatically compress the images, before re-uploading the smaller files to your website.

Here are 5 image optimisation tools you can use to make your image files smaller today.

Compress now
Upload JPG, JPEG, GIF, PNG. images up to 9kb

Image optimiser
This free online service allows you to resize, compress and optimize your image files.

Reduce image size by up to 80%, without compromising quality

TinyPNG uses smart lossy compression techniques to reduce the file size of your PNG files.

Upload up to 20 images at a time

Radical Image Optimisation Tool
Easy to use interface to compare the original with the optimised image in real time

To identify more quick health check issues that can help increase website traffic and boost your conversion rates sign up for a free trial of Glasshat today.