You have a great company, idea, product or service – but how do you let the world know?
Coming up with new and creative marketing ideas for a small business can seem like an uphill struggle, so arm yourself with inspiration and words of wisdom by watching these 10 inspiring TED Talks. We’ve curated a list of top talks that cover creativity, marketing and leadership, perfect for any one who’s looking to supercharge the online marketing and promotion for a small business.
1. How to Make Choosing Easier by Sheena Lyengar
Time: 16 minutes 5 sec
Every consumer is looking for customised products and experiences, but when faced with the 100’s of options available to them everyday, they freeze up. Watch Sheena Lyengar’s fascinating talk on how you could improve the experience of choosing for your customers.
2. How to Get Your Ideas to Spread by Seth Godin
Time: 17 minutes. 1 sec
We live in a world where we have too many options and too little time. Listen to marketing guru Seth Godin, as he explains why, when it comes to getting our attention, bad, bizarre or downright weird ideas are more successful than the boring ones.
3. The Happy Secret to Better Work by Shawn Achor
Time: 12 minutes. 13 sec
Listen to this inspiring talk from Shawn Achor as he debates the old chicken or the egg conundrum: Does productive work make you happier, or does being happy make you more productive?
Find out why Achor is in favour of the latter, and get his take on why the answer to this question may help to make you happier at work.
4. What Physics Taught me About Marketing by Dan Cobley
Time: 7 minutes. 38 sec
One thing both marketing and physics have in common, is that speaker Dan Cobley is impassioned about both. Watch as Cobley highlights the similarities between the two topics, using Heisenberg’s uncertainty principle and Newton’s second law to explain the fundamental theories of business branding.
5. Five Ways to Listen Better by Julian Treasure
Time: 7 minutes. 43 sec.
Whether you’re a small business owner, sales rep, or a marketing manager, listening is one of the most important skills everyone needs for their job. Listen as Julian Treasure suggests five exercises to improve your listening at work.
6. Where Good Ideas Come From by Steven Johnson
Time: 17 min. 38 sec
All successful small business marketing strategies are built on good ideas. But how do you come up with a truly creative idea, and how do you make sure you can keep coming up with them. Steven Johnson believes that creativity is a state of mind. Check out this TED talk to learn how to harness your “Eureka!” moments into something sustainable you can use to power your small business marketing strategy.
7. Why Videos go Viral by Kevin Allocca
Time: 7 minutes. 20 sec
Video plays an increasingly important part in any small business marketing strategy. But with 48 hours of video being uploaded to YouTube every minute, how do you stand a chance at making your small business stand out?
Kevin Allocca’s task as the Trends Manager of YouTube is to watch and understand which videos go viral and why. Find out what he find and what are the three things that help videos go viral.
8. Sweat the Small Stuff by Rory Sutherland
Time: 12 mins 37 secs
A small business budget means you often have to be careful with where you spend your marketing dollars. So watch this video from Rory Sutherland, Vice Chairman of Ogilvy & Mather (one of the biggest marketing/advertising agencies in the world) to find out why It may seem that big problems require big solutions, expensive fixes are just obscuring better, simpler answers.
9. Trial, Error, and the God Complex by Tim Harford
Time: 18 mins 7 secs
In this TED Talk, economics writer Tim Harford asks entrepreneurs to embrace randomness, and to start making better mistakes. Learn how using trial and error often leads to success in business, and why success often starts with failure.
10. How Great Leaders Inspire Actions by Simon Sinek
Time: 18 minutes. 4 secs
If you’re a small business owner then it’s likely that leadership will play a big role in your professional life, especially if you’re just starting out. So how do you inspire your team and marketing with leadership?
Simon Sinek, leadership expert, attempts to answer the question, why do some companies make it, even if all odds are against them, while others with loads of resources fail?
11. How to Build Your Creative Confidence by David Kelley
Time: 11 minutes 46 secs
When it comes to choosing a product or service, consumers are overcome with choice, so how do you make sure your small business stands apart from the crowd?
David Kelley shares his thoughts on why you can’t ever do something truly creative if you’re afraid. In his talk, he outlines the benefits of becoming confident about your creativity: generating more ideas to choose from and making better decisions. Want to know how to give your small business marketing strategy a creative boost? Easy. Watch the talk.