Understanding what an internal link is, and how it benefits your website is a great place to start if you’re looking to get to grips with some SEO basics.
Here’s the scoop on what you need to know to make sure you’re making the most of your website’s internal links.
SEO Basics: What is an internal link?
Internal links are links that go from one page on a website to a different page on the same website. They are commonly used in main navigation. This type of link is useful for five reasons:
- They allow your users to navigate your website easily (you need these links to move from page to page on your website.)
- They point your visitors in the direction of other relevant pages or articles on your website. This is great for helping encourage people to spend longer getting to know your business.
- It can help you to improve your ranking for certain keywords. (The anchor text you use in internal links helps Google to understand what the page you are linking to is about and improves relevancy).
- It can help you to promote other pages, events or paid services.
- It helps Google to crawl your website as the Google Bots can move around your website quickly and efficiently by following the internal links you have on each page.
What does an internal link look like?
We’ve broken down each of the elements that make up an internal link.
How do I make the most out of my internal links?
Get to grips with SEO basics of internal linking by following these top tips:
- Always include internal links in your webpages and blog posts. Make sure every page on your website links to at least one other page on your website.
- But don’t go overboard – as a good rule of thumb keep the number of internal links on any given webpage below 100 (think about footer, header, site navigation links when you’re reviewing this).
- Use descriptive link text that is natural for the reader. Try to add the link to text that means something to the reader and accurately describes what they are clicking through to.
- Use relevant links – always link to content that is relevant to the source. Don’t include internal links for the sake of it – it just looks spammy.
- Do follow your links – link value needs to flow freely to and from internal pages. Not sure what the difference between a followed and unfollowed link is? Check this out.
- Check for broken links (these are internal links to pages that no longer exist). Use an SEO tool like Glasshat to quickly check this for you.