Small Business Marketing Toolkit

Welcome to Glasshat’s SEO Marketing Toolkit for small business owners.

How does the toolkit work?

We've collected and curated the best resources, tips, tools and guides from around the web to help you get stuck into successfully promoting your small business online.

Each list is themed around a topic related to online marketing for your website, like seo, website optimisation, blogging or content promotion. In each list you'll find a series of cards that we've tagged as either a:

  • Guide or Resource (purple)
  • Tool (blue)
  • Template or Download (green)
  • So if you're looking for marketing inspiration or just want to be pointed in the right direction, you can easily find what you're looking for.

    We’re constantly adding to and updating this board so don’t forget to check back, or if you have any feedback on resources or tools you think are missing then we’d love to hear from you!

    What will I find in the online marketing toolkit?

    Most small businesses know they need to do some online marketing to promote their business, but many don’t know where to start. Our toolkit provides you top tips, resources and tools across the following topics:
    seo small business marketing

    Getting started with SEO

    Small businesses have a lot to benefit from SEO. It’s a great way to drive new customers to your website via the search engines.

  • What is SEO?
  • What are the business benefits of investing in SEO?
  • How to create an SEO plan

  • optimise your small business website

    How to optimise your website

    Making sure that Google can find, access and understand what your website about is essential to the success of your small business marketing strategy.

  • Keyword research and free keyword research tools
  • How to check if you’ve been hit by a penalty
  • local seo for small business website

    Local Search Marketing

    Learn why local search is so important for small business and how you can improve your appearance in the local search results.

  • What is local search or local seo?
  • Why do online customer reviews matter?
  • small business blogging


    Access tips and tools that can help you blog like a pro. Learn why a blog is key to your online marketing strategy and learn how you to create content that engages your customers online.

  • How to get started with blogging
  • Tools for trending content ideas
  • Free editing tools and images
  • social media small business marketing

    Social and Website Promotion

    You might already have a business facebook page, but are you really making the most of it and where else should you be online?

  • How to promote content for your small business online
  • Social media tools to use
  • Best affordable email marketing tools
  • google analytics marketing for small businesses

    Analytics & Reporting

    Track and report back to your business on how your online marketing strategy is performing by learning how to get the most out of Google Analytics.

  • Free google analytics online courses
  • Learn what metrics matter
  • Get ahead of your competition

    14 day free trial


    Setting up takes less than a minute, in three simple steps:

    1) Click for free trial
    2) Add your website and keyword
    3) Reap the rewards of having an awesome site!