Partnering up, sharing content and guest blogging offers any small business starting a blog a whole heap of benefits. Just consider the exposure your business gets, plus the new opportunities to increase website traffic. We’ll take some of that please!
If you’re starting a blog for your business, or just want some tips on how to better promote your existing blog, here are some top tips on how you can identify potential partnership opportunities online:
1. Who’s talking about trending topics?
Is there an event, conference, or new product launching in your industry? If so, bloggers and websites related to your industry are likely to be talking about it.
Discovering who these people are can help you to build up a list of relevant blogs and websites who have already expressed an interest in writing about your industry.
Tip: Find out if there are any social media hashtags associated with the event, conference or product launch and head to social media to find out who is using them. Search their social media profiles for a link to their website or try free tools like this that show you trending hashtags local to you.
2. Get savvy with some social tools.
Influential bloggers and websites will most likely have an active presence on social media.
There are loads of free tools out there that make it easy for you to locate their profiles.
Followerwonk is a great tool for searching Twitter bios. It can help you to find people who are interested in topics related to your business and you can even specify which country or city you would like them to be located in. Once you’ve signed up with your own Twitter account, simply hit the ‘search bios’ tab and start entering related keywords. Try including ‘blogger’, ‘journalist’, ‘writer’ or ‘editor’ in there to make your results more relevant.
Once you have identified a list of potential contacts then head to Twitter to check them out. Look for how many followers they have, whether they list their blog URL in their profile and whether they are active on Twitter.
3. Look for that links that bloggers and other websites share
Bloggers and websites related to your industry are very much part of a wider community and as a result will list out other blogs they love on their website.
Look to see if you can see a “links we love” or a “sites we like” page. Read their blogs and websites to see if they mention or collaborate with other bloggers in their own posts or on social media. Head to their websites to check them out for your own outreach campaign.
4. Just Google it
Lots of bloggers and websites are upfront about whether or not they are happy to work with and promote content for other related businesses and blogs. if you’re starting a blog for your business then this is really basic, but it’s always good to have a look in the most straight forward place – Google. Try using these searches and see what results you uncover.
- write for us + [words related to your products, services or general industry]
e.g write for us + health and fitness Sydney
- guest post + [words related to your products, services or general industry]
e.g. guest post + london interior design
- disclosure policy + [words related to your products, services or general industry]
e.g. disclosure policy + kitchen appliances
From here it’s a case of going through your list of websites and bloggers to work out who looks like a good fit for your business and the blog you’re starting – don’t forget to make a note of any opportunities you spot along the way!
- Do they have a blog?
- Can you see if they accept content from other people?
- Is their content high quality and relevant to your brand and audience?
- Do they write about products and services at all? If not then it may be a good idea to put your effort into contacting another website.
- Check the credibility of the blog by using moz.com to check their domain authority and link profile.
- Do they host competitions and giveaways?
- Is the blogger located in your country?
If the answer is yes to most of these questions then it looks like they might be a good fit for your business
If you are starting a blog then connecting with other websites and bloggers who are relevant to your industry is an excellent way to build networks, while creating connections with people online who have the potential to introduce your products and services to your target audience.
Starting a blog for your business, what next?
Reaching out to create online partnerships is just one way you can increase traffic to your website or blog. If you want more ideas why not check out website traffic ideas generator. Answer our four simple questions and generate 10 creative ways to increase website traffic.