Putting aside a small budget to promote your business online is essential to the ongoing success and growth of your business. But you already know that, right?
But, if you’re struggling to get started, put off by the sheer amount of information online, hang tight! To help kick things off we’ve collected and curated the best resources, tips, tools and guides from around the web into this free toolkit. We’re constantly updating this toolkit with helpful information and useful resources as and when we find it. So save it to your bookmarks as a handy reference to check back on.
How to use the small business marketing toolkit
We’ve created different lists, each themed around a topic like local SEO, website optimisation, blogging, content promotion or analytics.
Website Optimisation / SEO
New to SEO? Want to improve your knowledge?
There are lots of how to’s and beginners guides to SEO around the web, but if you want to get to grips with the basics here are some of our favourites.
The guides in this list cover everything from the basics like a how a search engine works, to the reasons why you should invest in SEO for your business and the benefits you’ll gain.
The resources in this list cover what is local SEO and why does it matter.
Local Search or Local SEO allows local businesses to promote their businesses to local customers at exactly the same time as when they are actively searching for your type of business.
Get access to a list of the top australian business directories and learn why customer reviews are so important to your local marketing strategy.
The benefits to having a blog on your website are unlimited. Just start off with the fact that Google loves a website that has fresh and relevant content on it – que a boost in rankings.
Website’s that have a well written blog, populated with high quality and engaging content that is related to their business and industry also:
– Increases time spent on your website
– Raises brand awareness
– Establishes your online authority
Phew, the list goes on… Want to know more? Check this list out for some top website’s, resources, guides and blogging tools
Promo and Social Media
Did you know: As a general rule of thumb you should spend about 20% of the time creating the content and 80% of your time promoting and sharing the content online.
If you’re new to blog and content promotion here are some simple guides to help you get started
Analytics and Reporting on Progress
Want to get to grips with analytics. This card lists our free online training courses and videos for Google Analytics as well as links to guides on how you can get the most out of using GA as part of your small business marketing strategy.
Limited manpower, budget, and time can cause massive roadblocks for small business owners, but by using marketing automation tools you can maximise your marketing efforts and come out on top.
Check out this curated card for a list of the best marketing automation tools you need to try.
In each list you’ll find a series of cards that we’ve tagged as either a:
– Guide or Resource (purple)
– Tool (blue)
– Template or Download (green)
So if you’re looking for inspiration or just want to be pointed in the right direction you can easily find what you’re looking for.
Before you start ask yourself, what you want to achieve.
What are my needs? More leads, better retention and engagement . Knowing what you want to achieve will help you to determine how best to spend your marketing budget. For example if you’re looking for a long time brand awareness and visibility in the search engines SEO is the route for you. If you’re looking for short term returns then you may choose to look into paid advertising.
How can I minimise the risk? Leveraging technology to help execute your marketing plan is one way that you can measure results and move budget around accordingly. Tracking and looking at the data marketing technology provides you with helps you to ensure you’re meeting the ROI you set out to achieve.